Years and years ago, when Web 2.0 started to become the new “it” topic, nobody had any way of knowing just how many changes would be brought about in 2012. As painful as it may seem, transitioning to social media based marketing is not only necessary but really not so difficult. If you have a lack of knowledge when it comes to social sites or marketing, you need to take on the challenge, adapt and then overcome that lacking. You’ll need to do that if you want to survive with your online business. We’ll cover some of the important ways you can make better and smarter use of social media in your marketing.
Many of the issues that marketers on the web face is trying to promote a whole host of web presences effectively. Google has fought back against the abuse of link building and can heavily penalize sites which engage in this practice. Even savvy marketers who are careful by varying anchor text and using technologies like Smart DNS (explained here)
You should always be looking for action you can take that will help you properly leverage the properties and profiles that you have set up. Redirects and links to your landing pages, for example, are something that need to be included on your social websites. You can do this straight to your site, typical, or use it for creating an email list. You are going to need to give something away that is actually valuable though because people are more than used to getting junk. Nobody looks favorably on those who offer only older and outdated PLR. If you try to build a list using cheap or really useless content, then it just won’t work out very well. It’s important that you attract high quality subscribers because that helps make your list quite a lot more profitable.
The subject of authorship or primary or source of content is a huge area of discussion on the web. Lots of people steal content and use it illegally on their websites which is why this topic is so popular. Have you heard of Google authorship coding? This can be used on your site to protect this content. Google will then know that you are the author of the blog, and also the content that is displayed on it.
In regard to ranking, when you have this protection, should any issue of plagiarism ever arise that affects your ranking, you would be the victor. You can find other authorship resources and tools, and it’s a good idea to check them out and use what you feel is best.
Completing your social networking profiles is an imperative step toward the success of your business. Anyone that comes across a social profile that is not complete usually assumes the worst. Being proactive is so important when you have profiles like this. Proper keyword phrases in your profile must be utilized in order to succeed with what you are attempting to do. It is not a good idea to do keyword stuffing in your profile descriptions if you can help it. Some sites are more flexible or don’t care, but you’ll find a lot of them do care. Building junk profiles is probably what they will think you are doing, which can get your account deleted without any notice. Anyone that wants to use social media strategies to do their online marketing should do so in a professional manner. From your business blog, to social sites that matter, you need to pay close attention. You will gain confidence as you go along participating in the social media process, as long as you’re consistent in your efforts.
Jane Hasker writes on her mathematics blog.