Online Marketing – Business in a Box

THere is a common misconception that online marketing is only effective for physical goods. However many people have found that it is just as effective when marketing services and digital based services.
For example the advantage of the web is that you can both market and deliver your product directly to the customers – for example secure VPNs like this sell almost exclusively online.

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You do have to take different approaches with your online marketing when your business is service-based. The approach is quite similar to selling actual products and you can employ many of the same principles.

The services you offer are going to determine which challenges are the biggest for you. Lots of service providers offer a one-time deal and it is done once the service has been performed. This is why you need to already have a lead generation machine set up to help you get the job done.

Here is a good way to use other niches to promote your own and build your business. If you want this to work for you, you’re going to need to do your homework and follow a few important criteria. The trick is to seek out those niches that relate to yours in some way or another and closely enough that the shoppers within them will actually want your product or your service. Then build some Facebook pages that target those audience and offer them some good and relevant content. First you need to give to them simply by being helpful and then providing them with really great stuff. Then you can send them to your business and websites and capture them as leads.

Creating videos is a really good way to promote your business. The first thing you need to do is to go after the niches that are actually close to what you want to do. Once you make your videos, you will tag them using keywords from the other niches. Use the same approach when you are ready to create your video titles. So basically what you’re doing here is quickly and effectively expanding the potential of your videos’ reaches. A good thing to do is to title your videos similarly to the videos with high viewing rates so that you can work the search volume at YouTube to your advantage. You don’t have to worry about this seeming underhanded or dishonest because your work will relate closely to the work of the others.

A great approach when you’re a service provider who wants to market her business comes from traditional Internet Marketing.

In this method you start with content you already have and that you create yourself and then seek to get syndicated on the more established websites. This is a different idea than simple guest writing or blogging. With this technique you’ll be submitting your work to the top three (or so) article directories. Make sure you write for syndication though; these are usually much longer articles (usually about 1000 words or so). You are going to be trying to bring in the absolutely best webmasters so it’s important that your content is as good as it can actually be.

For online service providers, lead generation is where it is at. Whether your prospects are generated on the Internet or off of it doesn’t matter, what matters is that you should be working to get people from both sides of that particular aisle. What you need to do is work as hard as possible to build a perfect process for lead generation. If everything is done correctly, you should be able to build a good stable of inflowing leads.

James Hemmings
Youtube Journalist